Modern Slavery Act Statement

Effective Date: 01.01.2025

At Kreativsight, we are firmly committed to eliminating modern slavery and human trafficking within our operations and supply chains. As leaders in the digital advertising sector, we recognize how our choices impact not just our industry but also society as a whole. This Modern Slavery Act Statement reflects our dedication to maintaining the highest ethical standards and ensuring our creativity and innovation do not come at the expense of human dignity and rights.
We envision a world where creativity fosters positive change, and at Kreativsight, we are actively working towards that vision. We believe that marketing can be a powerful agent for good, which is why we embed ethical practices into every facet of our work, from responsible sourcing to fair labor standards. We are proud to collaborate with organizations to combat human trafficking and support survivors. Moreover, we provide our employees with ongoing training to raise awareness of modern slavery. This statement goes beyond being a legal requirement; it serves as a public declaration of our unwavering commitment to human rights and a world free from slavery. As the focus on ethical sourcing and responsible advertising continues to grow, we assure our clients and partners that Kreativsight stands resolutely against modern slavery and human trafficking in all its forms. If you're looking to partner with an agency that shares your values, we invite you to explore our initiatives and see how we're making a difference.

Core Values and Ethical Commitment

We recognize the significant responsibility we carry as leaders in the creative digital advertising industry. Our core values are grounded in integrity, respect, and a steadfast commitment to ethical practices. We believe that true creativity thrives in environments where individuals are respected and valued—not exploited. Thus, this statement is not merely a regulatory obligation; it reflects our core principles.

Purpose and Legal Adherence

This document has been meticulously crafted to comply with the Modern Slavery Act 2015 and outlines our actions and policies for the financial year ending in 2024. It stands as a testament to our continuous efforts to identify, mitigate, and eliminate any risks associated with modern slavery and human trafficking within our business and extended supply chain.

Scope and Proactive Engagement

Kreativsight operates on a global scale, with a notable presence in Mumbai, India, and Dubai, UAE. This statement encompasses all facets of our operations, ensuring our commitment to ethical practices is uniformly applied across different geographic and cultural landscapes. We actively engage with our stakeholders—clients, partners, and suppliers—to cultivate a collaborative approach to maintaining transparent and ethical supply chains.

The Ethical Framework and Business Operations

Our business model integrates a strong ethical framework into our operational strategies. As a creative digital advertising agency with an extensive network, we insist on a rigorous and transparent approach to supply chain management. We are dedicated to continuous improvement and aim to set industry standards for social responsibility.

Commitment to Transparency

We pledge to conduct our business with complete transparency, providing regular updates on our progress and the challenges we encounter in the fight against modern slavery. By engaging openly with our stakeholders, we build trust and ensure that our ethical commitments are clear and actionable.

The Importance of Leadership in Ethics

Modern slavery is a critical issue that no industry can overlook. By leading with integrity and a robust ethical stance, we not only meet legal requirements but also contribute to a global movement against exploitation. Our goal is to inspire our peers in the digital advertising industry to strengthen their efforts against modern slavery, fostering a culture of compliance and responsibility.

Our Commitment to Combating Modern Slavery

At Kreativsight, integrity isn’t just a principle—we see it as the bedrock of every campaign we design and every strategy we execute. Recognizing the devastating impact of modern slavery, we are committed to rooting out this issue from our supply chains and operations. Our dedication stems from a deep respect for individual dignity and freedom, shaping our approach to digital advertising and influencing every business relationship we nurture. We believe that true creativity thrives in an environment where human rights are upheld and protected. Consequently, we stand firm in our efforts to fight against modern slavery and human trafficking in all its forms. This commitment goes beyond mere compliance; it’s woven into our values and the way we operate.

Zero-Tolerance: A Firm Stand

We maintain a strict zero-tolerance policy regarding modern slavery and human trafficking. This policy is embedded in every aspect of our operations and partnerships. At Kreativsight, ethical practices are non-negotiable, and we hold ourselves and our suppliers accountable to these high standards. To ensure transparency and ethical compliance, we implement rigorous governance protocols that guide all our business interactions. We actively screen 100% of our suppliers for potential risks and conduct regular audits to ensure they meet our ethical expectations.

Proactive Risk Management: Staying Ahead of Challenges

Understanding that threats can shift over time, we continuously evaluate the risks in our operations and broader network. Our dynamic risk assessment process is crafted to catch potential vulnerabilities early and tackle them swiftly. By regularly reviewing and updating our strategies, we ensure our defenses against modern slavery remain strong and effective. Acknowledging that risks can change, we conduct ongoing assessments of our operations and supply chains, adjusting our strategies to meet new challenges head-on.

Education and Empowerment: Cultivating Awareness

We believe that awareness is the first step toward meaningful change. Therefore, we provide comprehensive training on modern slavery risks for all Kreativsight employees. From our leadership team to our newest hires, every member of our team is equipped to identify and address unethical practices. This training is vital in fostering a culture that prioritizes ethical operations and respects human rights. Knowledge is key to prevention, and we ensure our employees have the tools to recognize and respond to potential modern slavery risks.

Rigorous Supplier Scrutiny: Ensuring Alignment

Our commitment extends beyond our direct operations to encompass our entire supply chain. We engage closely with our suppliers to ensure their practices align with our ethical standards. Our due diligence process is thorough, involving regular audits and requiring suppliers to comply with our stringent anti-slavery policies, with defined consequences for non-compliance. We collaborate with our suppliers to affirm their commitment to ethical practices, including clauses in our contracts that mandate adherence to all relevant anti-slavery laws.

Open Dialogue: Building Trust Through Transparency

We firmly believe in the power of transparency. We regularly provide updates about our anti-slavery initiatives through public communications, including annual reports and updates on our website. This openness is designed to build trust and encourage a two-way dialogue among stakeholders, fostering a collaborative approach to eradicating modern slavery. We are dedicated to transparency and accountability, publishing our Modern Slavery Act Statement on our website and keeping our stakeholders informed about our progress and challenges.

Collaborative Efforts: Amplifying Impact

We recognize that tackling modern slavery is a challenge that no single organization can face alone. That’s why we actively pursue partnerships with businesses, NGOs, and government agencies. These collaborations deepen our understanding and broaden our impact, enabling us to share resources and expertise while pushing for significant changes in the industry. We firmly believe that addressing modern slavery demands a unified approach, and we work closely with industry peers, NGOs, and government bodies to exchange best practices and develop effective solutions.

Commitment to Continuous Improvement

Our commitment to fighting modern slavery is an ongoing journey. We continually seek to enhance our strategies and actions. By regularly evaluating our practices, we ensure that we not only meet but go beyond our ethical obligations. At Kreativsight, we are passionate about leading the way in ethical advertising, proving that businesses can thrive while also benefiting society. We are devoted to strengthening our anti-slavery efforts, consistently reviewing our policies and procedures, gathering feedback from our stakeholders, and adapting our approach to make a meaningful difference.

Our Business and Supply Chains

Kreativsight stands out as a leading digital advertising agency, driving the industry forward through a blend of creativity and technology. Located in Mumbai and with a strong presence in Dubai, we leverage innovative marketing strategies and digital excellence to cater to a diverse global clientele across various sectors. Our comprehensive services range from social media marketing and content creation to search engine optimization and web design. Our dedicated team of talented professionals works tirelessly to exceed client expectations while adhering to the highest ethical standards.

Our Ethical Compass in Action

Kreativsight is not just a digital advertising agency; we are a touchstone for innovation and integrity in the industry. We hold the belief that true creativity stems from the ethical treatment of everyone involved—including our employees, freelancers, suppliers, and partners. We meticulously vet each stakeholder in our extensive network to ensure they align with our firm stance against modern slavery, reinforcing our commitment to ethical operations in every market we enter.

Mapping Our Global Operations

Our operations span the vibrant marketplaces of Mumbai and Dubai, providing us with a strategic edge in the digital advertising sphere. This geographical diversity necessitates a thoughtful approach to managing intricate and expansive supply chains, ensuring they meet our stringent ethical standards and compliance requirements. With headquarters in Mumbai and a strong foothold in Dubai, we are well-positioned to navigate two of the most dynamic and diverse markets globally, requiring a robust and responsible supply chain that covers various industries and locations.

Structuring Our Supply Chain with Integrity

Our supply chain is essential to our success, structured to guarantee the timely delivery of high-quality services while upholding our ethical commitments:
Creative Content Production: We partner with a global network of freelance artists and production companies that prioritize fair labor practices. We make it a point to ensure these creative collaborators receive fair wages and work under ethical conditions.
Technology Solutions: Collaborating with top-tier technology firms, we foster innovation through ethical software and hardware solutions. Our relationships with software developers, platform providers, and IT support services are built on a shared commitment to ethical practices and data security.
Media Procurement: We engage with media outlets and platforms that comply with strict ethical standards, ensuring our advertising spaces are sourced responsibly. Our strong relationships with media companies, online platforms, and advertising networks in Mumbai and Dubai enable us to ensure transparency and alignment with our ethical guidelines in media buying practices.
Operational Support: For our office needs and professional services, every vendor is carefully vetted to ensure they meet our ethical standards. We work with local suppliers for office supplies, equipment, and services, always prioritizing those who demonstrate a commitment to fair labor practices and environmental sustainability.

Diligent Supply Chain Management

We understand that our supply chain is vital to our success and carries potential risks related to modern slavery. To tackle these issues, we’ve put in place a comprehensive supply chain management system that emphasizes ethical sourcing and responsible business practices.

Our Strategy for Supply Chain Management

Risk Assessment: We regularly assess potential risks associated with modern slavery, making timely adjustments to address them. Our ongoing evaluations consider factors such as geographical location, industry sector, and labor practices to identify concerning areas.
Supplier Engagement: Through thorough audits and continuous training, we ensure our partners and suppliers uphold ethical practices that align with our high standards. We conduct both announced and surprise audits to verify adherence to these standards.
Contractual Ethics: Our Supplier Code of Conduct is a key component of every contract we sign. It stresses the prohibition of modern slavery and sets out clear mechanisms for accountability and compliance. All suppliers are contractually required to comply with this code, which strictly prohibits forced labor, child labor, and any form of human trafficking.

Training and Engagement

We actively involve our suppliers through training programs and workshops that underscore the importance of ethical practices and compliance with anti-slavery principles. These initiatives build capacity among our suppliers, empowering them to manage their operations responsibly and contribute to a slavery-free supply chain.

Stakeholder Engagement

We work closely with our stakeholders—clients, NGOs, industry peers, and government bodies—on broader initiatives to combat modern slavery. This collaboration helps us stay informed about best practices and emerging risks, enabling us to adapt our strategies effectively and amplify our impact.

Challenges and Proactive Adaptations

Navigating different markets brings unique challenges, especially in areas where the risk of modern slavery is higher. We adapt our strategies to fit local contexts and leverage innovative solutions to strengthen supply chain integrity, all while maintaining our commitment to ethical practices. We continuously seek ways to address specific risks and vulnerabilities in each region we operate in.

Continuous Dialogue and Improvement

We firmly believe that open communication fosters meaningful change. By keeping lines of communication open with stakeholders—including clients, NGOs, and government bodies—we support collective efforts to combat modern slavery. This ongoing dialogue ensures that we not only adapt to emerging best practices but also take the lead in the digital advertising sector.

Policies and Due Diligence Processes

At Kreativsight, our ethical compass not only guides us but also shapes our identity. In an era where digital innovation merges with global marketing, we take a proactive approach in combating modern slavery and human trafficking. Our comprehensive policies and robust due diligence processes underscore our commitment, extending beyond mere legal compliance to embrace moral leadership. We firmly believe that ethical practices are the foundation of a successful and sustainable business, and our fight against modern slavery is intricately woven into our overall framework.

Our Ethical Framework

Code of Business Conduct

Our Code of Conduct establishes the ethical framework for all operations, influencing how we interact with clients, suppliers, and team members. It emphasizes integrity, respect, and transparency in all business dealings.
Guiding Principles: This code serves as the moral backbone of our activities, outlining expected behavior regarding integrity, respect, and transparency. It aims to guide every decision and interaction throughout our organization.
Implementation: We ensure that every employee is familiar with and upholds this code through ongoing training sessions, regular updates in line with global best practices, and an open-door policy for raising ethical concerns.

Modern Slavery Policy

This policy directly addresses the risks associated with modern slavery and human trafficking, detailing our commitment to preventing these abuses within our operations and supply chain.
Purpose and Scope: Specifically targeting modern slavery, it outlines our strategies for identifying, preventing, and mitigating risks across all areas of our business, particularly in our supply chains.
Actionable Measures: The policy incorporates proactive steps, such as conducting risk assessments, vetting suppliers, and engaging with stakeholders to preempt potential ethical breaches.

Supplier Code of Conduct

We require all suppliers to comply with our Supplier Code of Conduct, which mandates adherence to local and international laws regarding human rights, labor standards, and anti-slavery practices.
Standards of Engagement: We expect our suppliers to uphold the same high standards we practice, especially regarding human rights and labor conditions.
Verification and Compliance: Compliance with this code is non-negotiable, reinforced through regular audits and required disclosures from suppliers to prove their commitment to these essential values.

Whistleblower Policy

We foster a culture of transparency and accountability by providing a secure and confidential platform for employees and external stakeholders to report concerns related to modern slavery or any ethical violations.
Empowerment and Protection: Our whistleblower policy is designed to protect and encourage individuals to speak up about unethical behavior without fear of retaliation.
Accessibility and Anonymity: We offer multiple channels for secure and confidential reporting, ensuring that every voice within and connected to our organization is heard safely.

Due Diligence Processes

We are dedicated to ensuring a slavery-free supply chain and follow a proactive due diligence framework that encompasses several key components:

Supplier Assessment and Selection

Before partnering with any supplier, we conduct a comprehensive evaluation of their track record, reputation, and commitment to ethical standards.
Criteria and Background Checks: Each potential supplier undergoes an in-depth assessment focused on their labor practices and historical adherence to human rights standards.
Ongoing Evaluation: Once selected, we continually review our suppliers to ensure their compliance remains up to par. If any issues arise, we act promptly to address them.

Regular Audits and Reviews

We carry out regular audits of our suppliers, which include both scheduled and surprise inspections to ensure they meet our ethical standards.
Scheduled and Surprise Inspections: Our auditing strategy features both announced and unannounced visits by our internal teams and independent auditors who specialize in ethical supply chain assessments.
Transparency and Reporting: We share audit outcomes openly, promoting a culture of accountability and constant improvement.

Risk Management and Monitoring

Our approach to risk management focuses on high-risk sectors and areas within our supply chain. We leverage technology to monitor practices in real time, enabling us to spot and tackle potential issues proactively.
Proactive Monitoring: We utilize advanced monitoring tools that give us real-time insights into supplier activities, allowing for quick identification and resolution of risks.
Adaptive Strategies: Our risk management processes are flexible, evolving with new information and changing global standards to remain effective.

Training and Capacity Building

We offer thorough training programs for our staff and suppliers to help them recognize and prevent modern slavery. These initiatives raise awareness about ethical practices and provide the skills needed to spot and address potential concerns.
Awareness and Empowerment: Training sessions for all employees and suppliers stress the significance of ethical operations and teach how to identify and prevent abuses.
Continuous Learning: Our training programs are regularly updated to incorporate the latest research, trends, and techniques in the fight against modern slavery.

Contractual Safeguards

We include specific clauses in our supplier contracts that mandate compliance with our Modern Slavery Policy. We reserve the right to terminate any contract immediately upon discovering violations.
Binding Agreements: Contracts clearly outline suppliers’ obligations to adhere to our Modern Slavery Policy, with strict penalties for non-compliance.
Right to Audit: We retain the right to audit suppliers at any time to uphold our commitment to transparency and compliance.

Engagement and Collaboration

We actively collaborate with NGOs, industry groups, and other stakeholders to drive broader initiatives against modern slavery. Engaging with others keeps us informed on best practices and emerging risks, enabling us to continually enhance our due diligence processes.
Industry Collaboration: Participation in forums and initiatives alongside NGOs and industry peers allows us to set higher standards and advocate for meaningful change.
Shared Learning: By exchanging experiences and best practices, we aim to uplift the industry’s approach to combating modern slavery.

Our due diligence practices are a work in progress; we are committed to ongoing improvement by adapting our methods to meet new challenges, insights from our operations, and feedback from our stakeholders. We conduct annual policy and process reviews to ensure that they remain effective and relevant.

Risk Assessment and Management

At Kreativsight, we believe that understanding and managing the risks associated with modern slavery is vital to our mission of upholding an ethical and transparent operational framework. Through diligent risk assessment and robust management strategies, we strive to ensure that our business activities do not inadvertently contribute to modern slavery. This section highlights our proactive approach to identifying, analyzing, and managing these risks, reinforcing our commitment to ethical business practices. We recognize that effectively combating modern slavery demands an attentive and proactive approach to risk assessment and management, as these risks are dynamic and influenced by various factors, including geographic location, industry sector, and the complexity of our supply chain.

Risk Identification

Geographic Risk Identification

We carefully assess the regions where our suppliers operate, utilizing global indices and reports from international human rights organizations to identify countries with elevated risks of labor abuses and human trafficking.
Methodology: Our detailed geographic analysis helps us pinpoint areas with heightened risks of modern slavery. By drawing on data from global indices and insights from international organizations, we can determine where our vigilance needs to be strongest.
Application: This in-depth analysis directly shapes our procurement strategies and supplier selections, ensuring that we partner with organizations that share our commitment to ethical standards.

Industry-Specific Risks

We adapt our monitoring and compliance strategies to tackle the specific challenges present in each sector.
Sector Analysis: We recognize that certain industries, such as textiles and construction, face a higher propensity for unethical labor practices. By categorizing our suppliers and assessing the unique risks within each sector, we can tailor our monitoring efforts effectively.
Preventive Measures: We enforce stricter scrutiny and implement specific compliance requirements for suppliers operating in higher-risk industries to ensure they uphold our ethical standards.

Evaluating Supply Chain Complexity

We map our supply chain to gain a deeper understanding of its layers and identify areas with low visibility and potentially greater risks. This evaluation involves scrutinizing subcontractors and secondary suppliers, where oversight can be less stringent.
Depth of Assessment: We conduct a thorough examination of our supply chain to identify and assess potential risk points, especially where indirect control may dilute our standards.
Management Approach: We develop strategies to enhance transparency and control throughout the supply chain, particularly at identified points of significant risk.

Risk Analysis

Comprehensive Supplier Audits

We perform regular audits of our suppliers to assess their compliance with our ethical standards and labor laws.
Process: Conducting regular, both announced and unannounced, audits is crucial for verifying adherence to our labor and ethical standards throughout the supply chain.
Outcome Utilization: The insights we gather from these audits inform our ongoing risk management strategies and any necessary corrective actions.

Stakeholder and Community Feedback

We actively engage with local communities, NGOs, and workers' groups to gather valuable insights into the social and ethical impacts of our supply chain practices. This feedback helps us uncover potential risks that may not be apparent through formal audits.
Engagement: We seek and value input from local communities, NGOs, and workers' groups to develop a deeper understanding of the effects of our supply chain practices.
Integration: This feedback is essential for refining our strategies and ensuring that our practices genuinely benefit the communities in which we operate.

Internal Compliance Monitoring

Our internal compliance team regularly reports on the effectiveness of our policies and procedures, helping us pinpoint areas for improvement and ensuring our anti-slavery efforts align with best practices.
Reporting Structure: Our compliance teams conduct thorough reviews and provide reports on the effectiveness of our strategies and the adherence of our operations to established policies.

Risk Management Strategies

Customized Action Plans

We develop tailored action plans for suppliers categorized as high-risk, which may involve increased monitoring, enhanced training, and collaborative initiatives aimed at improving their labor practices.
Development: These action plans are customized based on identified risks, with an emphasis on preventive measures, heightened monitoring, and supplier education.
Implementation: We adjust these plans dynamically in response to ongoing assessments and audit results, ensuring they remain effective and relevant.

Supplier Development and Support

We invest in capacity-building programs for suppliers located in high-risk areas, providing them with training and resources to enhance their labor practices and comply with international standards.
Programs: Our initiatives aim to bolster suppliers' capabilities to meet our ethical standards, ultimately enhancing the overall quality of our supply chain.
Support Mechanisms: This includes training on best labor practices and assistance in achieving compliance with established international labor standards.

Contractual Enforcement

Our contracts with suppliers feature clauses that mandate compliance with our modern slavery standards. We reserve the right to impose penalties or terminate agreements in cases of non-compliance.
Clauses: Every supplier contract includes stringent provisions that require adherence to our anti-slavery policies, clearly outlining penalties for violations.
Enforcement: We actively enforce these contractual provisions, establishing a strong legal foundation for upholding our ethical commitments.

Advanced Monitoring Technologies

We employ technological solutions to boost transparency and enable real-time monitoring of our supply chains.
Implementation: We leverage cutting-edge technologies, such as blockchain and AI, to enhance transparency and facilitate real-time oversight within our supply chain.
Benefits: These technologies allow us to track compliance effectively and address potential issues promptly.

Continuous Improvement and Impact Assessment

Policy and Strategy Review

We conduct annual reviews and updates of our policies and risk management strategies to reflect changes in the global landscape of modern slavery risks and evaluate the effectiveness of our current approaches.
Annual Reviews: Our policies and strategies undergo regular revisions to adapt to new challenges and incorporate global best practices.
Stakeholder Input: These reviews involve feedback from a diverse range of stakeholders, ensuring a well-rounded perspective.

Collaborative Efforts

We actively collaborate with other businesses and industry groups to exchange best practices and resources, thereby enhancing the effectiveness of our efforts to combat modern slavery.
Industry Cooperation: We engage with industry peers and participate in collective initiatives, amplifying the impact of our endeavors.
Shared Learning: By collaborating and sharing insights, we contribute to raising industry standards and advancing broader societal benefits.

Measuring Impact

We regularly evaluate the impact of our risk management strategies on our supply chains and the communities involved, ensuring our actions are effective and ethically sound.
Assessment Techniques: We carry out regular impact assessments to gauge the effectiveness of our strategies, focusing on tangible outcomes and community feedback.
Adjustments: The insights gained from these assessments guide the ongoing refinement of our approaches, ensuring they remain both effective and ethically grounded.

Training and Awareness

At Kreativsight, we recognize that the cornerstone of effective anti-modern slavery initiatives lies in comprehensive training and heightened awareness among our team members. We are committed to fostering a knowledgeable workforce that can play an active role in the fight against modern slavery through informed choices and ethical decision-making. Our well-rounded training programs and awareness initiatives are crafted not only to meet compliance requirements but also to instill a deep, lasting commitment to ethical practices throughout our organization. At Kreativsight, we firmly believe that knowledge is power. We strive to equip our employees at all levels with the understanding and tools they need to spot and tackle risks associated with modern slavery. Our extensive training and awareness programs cultivate a culture of ethical responsibility and vigilance.

Training Programs

Core Training for All Employees

Every new hire at Kreativsight participates in a mandatory orientation session that provides a thorough overview of our commitments and policies in line with the Modern Slavery Act. This guarantees that each employee is well aware of their role in upholding our ethical standards right from the start.
Orientation and Induction: New employees experience an induction program that thoroughly covers our policies on the Modern Slavery Act and emphasizes the importance of ethical practices in the digital advertising sector. This session sets clear ethical expectations from day one, ensuring everyone shares a uniform understanding across the company.
Continuous Professional Development: We believe in the value of ongoing education. Our employees regularly receive updates and training sessions on the latest developments and best practices in ethical compliance, with a particular focus on modern slavery issues relevant to the unique contexts of the Mumbai and Dubai markets.

Specialized Training for Key Roles

Employees in procurement, human resources, and management roles undergo specialized training tailored to their responsibilities. This training features in-depth modules on conducting due diligence, identifying red flags in supplier behavior, and effectively responding to potential modern slavery risks. We incorporate interactive case studies and simulation exercises to provide practical experience and build confidence in managing challenging situations.
Targeted Learning: Employees in high-risk positions, such as procurement, supply chain management, and client engagement, receive focused training aimed at identifying and mitigating risks related to modern slavery in their specific areas of work.
Scenario-Based Learning: Through interactive workshops and real-world scenarios, employees learn to navigate complex situations where they might encounter indicators of modern slavery, ensuring they’re ready to act decisively and ethically.

Leadership Training

To keep our staff’s knowledge up to date, we provide annual refresher courses that reinforce our commitment to ethical practices. These sessions cover updates on new legislation, emerging trends within modern slavery, and any revisions to company policies. Our online Learning Management System (LMS) allows employees to access a wealth of resources and training materials, enabling them to learn at their own pace and revisit essential topics as necessary.
Executive Workshops: Our senior management participates in targeted workshops that delve into legal obligations, ethical leadership, and strategic responses to modern slavery risks. Their active involvement is a testament to our leadership’s commitment to lead by example.

Awareness Initiatives

Internal Campaigns

We consistently share information about modern slavery through our company newsletters, intranet posts, and team meetings. We highlight pertinent news stories, share updates on our initiatives, and provide transparency regarding the challenges and successes of our anti-slavery efforts.
Regular Communications: Through our internal communication channels, we frequently distribute articles, updates, and success stories pertaining to our fight against modern slavery. This ongoing communication is designed to maintain momentum and keep the message fresh in everyone’s minds.
Awareness Days: We actively observe and participate in both global and local awareness days, seizing these opportunities to educate our team on the importance of vigilance and proactive behavior in combating modern slavery.

Community Engagement

We organize workshops and seminars that feature external experts such as NGOs and industry leaders who discuss broader trends in ethical trade and human rights. To foster a culture of open dialogue, we also conduct interactive Q&A sessions where employees can voice their questions, share concerns, and contribute their thoughts.

Stakeholder Collaboration

We work closely with other industry players, NGOs, and advocacy groups to share knowledge and strategies. These collaborations help us stay updated on emerging threats and explore innovative methods to improve our training programs.

Public Seminars

We host and take part in seminars and public forums that focus on ethical business practices, positioning Kreativsight as a leader in the ethical dimensions of digital advertising.

Leadership Involvement

Our senior leaders are actively involved in training sessions and awareness events, showcasing their commitment to ethical practices and reinforcing the message that combating modern slavery is a strategic priority for everyone in the organization.

Tools and Resources

We equip our employees with a variety of tools and resources to enhance their understanding of modern slavery and empower them to take action:
Quick Reference Guides: Easily accessible guides and checklists help employees quickly identify potential signs of modern slavery and understand the necessary steps to take if they suspect any unethical practices.
Helpline and Reporting Mechanisms: A confidential helpline and an online reporting system are available for employees to anonymously express their concerns. These resources are promoted during training sessions and through internal communications to ensure everyone knows how and when to use them.
Collaboration Platforms: Online forums and collaboration platforms allow employees to share insights, ask questions, and stay up-to-date on best practices for identifying and combating modern slavery in our industry.

Accessible Learning Materials

Online Library: Employees have access to an extensive online library filled with resources on modern slavery, including guides, policy documents, and research articles, enabling them to deepen their understanding at their own pace.
Interactive E-learning Modules: Our engaging e-learning modules provide informative content and are available to all employees for remote access, ensuring flexibility in training.

Reporting Mechanisms

Confidential Reporting Channels: We maintain multiple channels for employees and external stakeholders to report any suspicious activities or breaches of our ethical guidelines, including an anonymous hotline and a dedicated email managed by our compliance team.
Feedback System: We encourage feedback on our training programs, allowing us to keep improving and adapting our offerings to better meet the needs of our employees and the realities of our working environments.

Effectiveness and Performance Indicators

At Kreativsight, we firmly believe in leveraging actionable data to foster continuous improvement and informed decision-making. To ensure that our initiatives against modern slavery are not just compliant but genuinely impactful, we have set up a strong framework of performance indicators. These indicators allow us to measure, analyze, and enhance our effectiveness systematically. This proactive approach helps us tackle modern slavery risks head-on and underscores our commitment to ethical practices both within our operations and throughout our supply chain. We understand that assessing the effectiveness of our anti-slavery efforts is vital for making a real difference. With a dedication to transparency and accountability, we utilize a comprehensive array of performance indicators to monitor our progress and refine our practices continuously.

Key Performance Indicators (KPIs)

Training Completion and Effectiveness

We track the percentage of employees who complete our mandatory modern slavery training each year.
Metric: Percentage of employees finishing the mandatory modern slavery awareness training.
Target: Aim for 100% completion annually to ensure every team member is equipped to recognize and respond to potential incidents of modern slavery.
Measurement: Use pre- and post-training assessments to measure knowledge gain and the ability to apply this knowledge effectively.

Supplier Compliance Rate

Regular audits of our suppliers allow us to assess compliance with our ethical standards, with a focus on increasing the number of audits conducted each year, especially for high-risk suppliers and regions.
Metric: Percentage of suppliers verified to comply with our Modern Slavery Policy through audits and self-assessments.
Target: Maintain a compliance rate of at least 95%, with efforts directed at addressing identified gaps.
Measurement: Conduct regular audits, both announced and unannounced, along with spontaneous checks and third-party verifications.

Incident Reporting and Resolution

We keep track of the number of modern slavery incidents reported internally or identified within our supply chain. An increase in reported incidents often signals heightened awareness among our employees and suppliers.
Metric: Number of modern slavery incidents reported and the percentage resolved within a specified timeframe.
Target: Enhance the reporting mechanism to ensure a higher reporting rate and strive for a 100% resolution of issues within 90 days.
Measurement: Monitor reports through our internal systems and evaluate the effectiveness of the resolution process.

Issue Resolution

We assess our resolution rate for reported modern slavery issues, aiming for a 100% resolution of all substantiated issues within a defined timeframe.

Stakeholder Engagement and Feedback

We measure the percentage of our suppliers complying with our Modern Slavery Act requirements, as verified through audits and assessments.
Metric: Level of engagement and feedback from employees, suppliers, and partners regarding our modern slavery initiatives.
Target: Increase stakeholder engagement by 20% year-over-year to show active involvement and collaboration.
Measurement: Utilize surveys, feedback forms, and participation rates in workshops and forums.

Monitoring and Reporting

We consistently monitor our performance indicators, using this data to inform our anti-slavery initiatives. Regular internal and third-party assessments help evaluate the effectiveness of our training programs, supplier compliance, and risk management strategies.
Employing data analytics enables us to spot trends in reporting and issue resolution, allowing us to address potential risks and areas for improvement proactively. Our annual Modern Slavery Act Statement, which includes detailed information on our KPIs and progress, is publicly available on our website to ensure transparency and accountability.
Regular Assessments: We conduct bi-annual reviews of all KPIs to adapt our strategies, tackle new challenges, and reinforce successful practices.
Transparent Reporting: An annual Modern Slavery Statement is published, detailing our progress against these KPIs, lessons learned, and future commitments. This report is made accessible to all stakeholders, including clients, partners, and regulatory bodies, to maintain transparency and accountability.
Real-Time Data Analysis: We leverage advanced data analytics to monitor performance indicators in real time across our operations and supply chains, facilitating swift actions and necessary adjustments.

Ongoing Improvement in Anti-Slavery Initiatives

We are committed to continually enhancing our efforts to fight against modern slavery. To reach this goal, we actively gather feedback from our employees, suppliers, and other stakeholders, allowing us to pinpoint areas where we can strengthen our policies, procedures, and training programs.
We routinely review and refresh our training materials to stay in line with the latest legal updates, emerging risks, and technological progress. Furthermore, we revise our policies and procedures to adopt best practices and insights derived from our monitoring and evaluation processes.
Feedback Mechanism: We’ve established a strong feedback loop that encourages all stakeholders to share their thoughts and suggestions for improvement. This ensures that our strategies remain relevant and effective.
Adaptive Training Programs: Our training content is refreshed each year based on feedback, emerging trends, and changes in legislation, keeping our workforce informed and alert.
Policy and Procedure Updates: We consistently update our internal policies and operational procedures to reflect best practices, technological innovations, and global advancements in the fight against modern slavery.

Legal Compliance

At Kreativsight, we place a high priority on establishing a solid legal and ethical framework to combat modern slavery. Our extensive approach to legal compliance ensures that we adhere to both local and international regulations, setting a standard that goes beyond mere adherence and actively safeguards human rights. By integrating rigorous legal practices into all facets of our operations, we cultivate a culture of integrity, showcasing our commitment to responsible business practices for our clients in Mumbai, Dubai, and beyond. For us, legal compliance isn’t just a formality; it’s a core aspect of our dedication to ethical business operations. We recognize that operating in the digital advertising sector requires unwavering compliance with local and international laws, and we strive to exceed these requirements in our practices.

Legal Frameworks and Standards

Local Legislation Compliance

We ensure compliance with all relevant local laws in India and the UAE, including:
India: We diligently adhere to the Indian Penal Code, focusing on provisions against human trafficking and child labor, as well as the mandates of the Companies Act regarding corporate responsibility.
UAE: In Dubai, we align our operations with UAE Federal Law No. 10 of 2017, which addresses Combating Human Trafficking, thereby upholding the highest standards of human rights.

International Compliance

Our practices align with a range of international standards, including:
United Nations Guiding Principles on Business and Human Rights (UNGPs): These principles are integrated into our due diligence processes and risk management strategies.
United Kingdom's Modern Slavery Act: Although it's not directly applicable to us, we utilize the UK Modern Slavery Act as a benchmark for best practices in transparency and reporting.
International Labour Organization (ILO) Conventions: We comply with ILO conventions relating to forced labor, child labor, and human trafficking, ensuring our labor practices meet international criteria.
We respect the United Nations Guiding Principles on Business and Human Rights and adhere to the reporting requirements of the UK Modern Slavery Act, reflecting our global commitment to ethical business practices.

Compliance Mechanisms

To guarantee ongoing legal compliance, we have established effective mechanisms:
Risk Assessment: We conduct regular assessments to pinpoint legal risks, allowing us to adapt swiftly our operational strategies. These evaluations help us identify potential legal exposures in both our internal processes and supply chain.
Contractual Safeguards: We embed strong anti-slavery clauses in all contracts, thereby setting clear ethical expectations and enforcement mechanisms. All agreements with suppliers, clients, and contractors include stipulations that require compliance with our ethical standards and relevant anti-slavery laws.

Documentation and Reporting

We keep meticulous records of compliance checks, training sessions, audits, and corrective actions. Additionally, we prepare and release an annual Modern Slavery Statement that details our efforts and progress in eradicating modern slavery practices.
Transparent Reporting: We maintain comprehensive documentation of all compliance activities, including training, audits, and corrective actions, to ensure transparency and accountability.
Annual Modern Slavery Statements: Our publicly accessible statements outline our ongoing initiatives and accomplishments in eliminating modern slavery, reinforcing our leadership in ethical business practices.

Training and Legal Updates

We offer mandatory training for all employees and management regarding modern slavery laws and Kreativsight's policies. Furthermore, we conduct regular legal update sessions led by experts to keep our team abreast of the latest legislative developments.
Employee Training: Our mandatory training programs emphasize understanding and compliance with modern slavery laws, tailored to reflect regional legal frameworks and the specific roles of our staff.
Continuous Legal Education: Regular sessions with legal experts ensure our team stays informed about the latest trends in modern slavery legislation, bolstering our compliance efforts and proactive measures.

Monitoring and Evaluation

We are committed to consistently monitoring and evaluating our legal compliance through several key approaches:
Compliance Audits: Every year, we carry out comprehensive compliance audits with the assistance of external experts. These evaluations not only check our adherence to legal standards but also pinpoint areas for improvement. This proactive approach ensures that all our operations are in line with the necessary legal requirements.
Stakeholder Engagement: We make it a priority to engage actively with regulatory bodies, NGOs, and industry forums to stay aligned with best practices. By taking part in discussions about compliance with modern slavery laws, we ensure that our practices meet both local and international standards and expectations.