Data Privacy That Drives Creative Success
Effective Date: 01.01.2025
The General Data Protection Regulation (GDPR) is a sweeping data protection law that went into effect on May 25, 2018, across the European Union.
Purpose: Its goal is to empower individuals with more control over their personal data while streamlining the regulatory landscape for international business by harmonizing rules within the EU.
Importance of GDPR
Individual Rights: GDPR enhances personal rights by enabling individuals to manage their data more effectively, including access, correction, deletion, and limitations on processing.
Business Impact: GDPR carries significant weight for businesses, highlighting its global reach, especially for those outside the EU that handle data belonging to EU residents.
Kreativsight’s Commitment to GDPR Compliance
Our Dedication to Privacy and Security
Core Values: At Kreativsight, we prioritize privacy and data security as foundational elements of our business practices. We are committed to not just meeting the requirements of GDPR but exceeding them.
Security Measures: We have put in place a range of technical and organizational measures to safeguard data, such as encryption, access controls, and secure processing protocols.
Proactive Compliance
Our team of GDPR specialists keeps up to date with the latest regulations and best practices, ensuring your campaigns remain compliant.
Internal Policies: We have crafted and enforced GDPR-compliant policies that govern all operations involving personal data.
Continuous Training: Ongoing training programs are held for our staff to ensure that every member of Kreativsight understands their role in protecting data and maintaining compliance.
Transparency
We believe in fostering open and honest communication. We clearly outline our data practices and empower your customers to take charge of their information.
Open Communication: Kreativsight is devoted to transparency in our data approaches. We assure clients and partners that we are forthcoming about how and why we collect, use, and store data.
Accessible Information: We provide straightforward information about our data handling practices to ensure our clients and users can make informed decisions regarding their data.
Engagement and Empowerment
User Control: Kreativsight champions users' rights under GDPR by offering straightforward options for them to exercise their rights, including accessing their data, requesting corrections, or deleting their information.
Feedback and Improvement: We welcome input on our data practices and are dedicated to continually refining our privacy measures in response to user feedback and evolving regulations.
Commitment to Excellence
For us, GDPR compliance isn’t just a box to check; it’s woven into the fabric of our agency’s values and culture.
Beyond Compliance: We strive not only to adhere to GDPR but also to set a benchmark for data protection excellence within the digital advertising sector.
GDPR: Your Secret Weapon for Building Customer Trust
The General Data Protection Regulation (GDPR) is a landmark piece of legislation that marks the most significant update of data protection laws in Europe in over 20 years. It took effect on May 25, 2018, and has since set the standard globally for data protection and privacy laws. You can think of GDPR as a customer bill of rights regarding their data, empowering individuals to control how their personal information is collected, used, and safeguarded. As a customer, wouldn't you want clarity on how a company handles your data? GDPR ensures transparency in these important processes.
The Origins of GDPR
GDPR was established to modernize and harmonize data protection laws across all European Union (EU) member states. This initiative arose from the necessity to respond to the evolving landscape of the digital age, where data moves seamlessly across borders and plays a vital role in both personal and business contexts. It replaced the 1995 EU Data Protection Directive, which, while meeting its goals at the time, became increasingly irrelevant as technology advanced.
Core Principles
GDPR is founded on several fundamental principles that shape the way personal data is collected, processed, and managed:
1. Lawfulness, Fairness, and Transparency: Data must be processed lawfully and fairly, providing clear information to the data subject (the individual whose data is being processed).
2. Purpose Limitation: Data collected for specific, legitimate purposes should not be used in ways that veer from those purposes. Stick to the stated intentions for using data.
3. Data Minimization: Only gather and process the data essential for the intended purposes. Collect just what you truly need.
4. Accuracy: Personal data should be accurate and regularly updated as necessary.
5. Storage Limitation: Data should be stored in a way that allows for the identification of data subjects only as long as necessary for its processing purposes. Keep data secure to prevent unauthorized access.
6. Integrity and Confidentiality: Personal data must be handled securely to protect against unauthorized processing and accidental loss, destruction, or damage.
Rights of the Data Subject
GDPR enhances individuals' rights, giving them more control over their personal information:
Right to Access: Individuals can find out if their data is being processed, where, and for what purpose, and they can request a copy of their data.
Right to Rectification: Individuals can correct inaccurate data and complete incomplete information.
Right to Erasure (Right to be Forgotten): Under certain conditions, individuals can request the deletion of their data.
Right to Restrict Processing: Individuals can ask for a temporary halt in the processing of their data under specific circumstances.
Right to Data Portability: Individuals can request their data in a machine-readable format and transfer it to another controller.
Right to Object: Individuals have the right to challenge the processing of their personal data in certain situations, including for direct marketing.
Scope and Applicability
The GDPR applies not only to organizations based in the EU but also to those outside the EU that offer goods or services to, or track the behavior of, EU data subjects. This wide-reaching regulation affects businesses globally, extending its influence far beyond European borders.
Compliance and Penalties
To maintain compliance, the GDPR enforces strict penalties for those who breach its privacy and security standards. Fines can reach up to 4% of a company's annual global turnover or €20 million, whichever amount is higher. This underscores the importance of compliance for any business that deals with the personal data of EU residents.
Impact on Businesses and Consumers
The GDPR has prompted businesses to make substantial adjustments in how they collect, store, and manage personal data. For consumers, the regulation offers increased transparency and more control over their information, thereby shifting power away from organizations and back into the hands of individuals.
Kreativsight's Commitment to GDPR Compliance
At Kreativsight, our adherence to the General Data Protection Regulation (GDPR) is integral to our operations, reflecting a strong dedication to the privacy and security of our clients' data. Below is a comprehensive overview of the strategies and practices we implement to ensure we remain compliant with GDPR.
Data Protection Measures
Data Processing and Management
Data Minimization: We adhere to the principle of data minimization by only collecting information that is essential for clearly defined purposes.
Purpose Specification: Every data collection effort is backed by a clear and lawful reason, which we communicate transparently to the data subjects.
Data Accuracy and Storage Limitation: We regularly review and update data to maintain accuracy, retaining it only for as long as necessary.
Legal Basis for Processing
Consent Management: We have robust mechanisms to obtain and manage consent, ensuring that it is freely given, specific, informed, and unambiguous.
Contractual and Legal Obligations: When processing data is vital for fulfilling a contract or meeting legal requirements, we document and communicate the appropriate legal bases.
Data Security
Technical Measures: Our advanced security measures include encryption, secure data storage solutions, and cutting-edge cybersecurity protocols to safeguard against unauthorized access, alteration, or destruction of data.
Organizational Measures: Access to personal data is strictly limited to authorized personnel based on their roles’ needs, and all employees receive training in data protection principles.
Transparency and Communication
Privacy Notices
Clear Information: We provide clear, accessible, and detailed privacy notices explaining how personal data is collected, utilized, and protected. These notices are readily available on our website and at the point of data collection.
Updates and Modifications: Any changes in data processing activities or policies are promptly reflected in updated privacy notices and communicated to the relevant data subjects.
Data Subject Rights
Facilitating Rights: We have established policies and tools that allow data subjects to easily exercise their rights under GDPR, such as accessing, correcting, or deleting their data.
Response Mechanisms: We process requests from data subjects swiftly, ensuring that all responses are provided within the timeframes outlined by GDPR.
Accountability and Governance
Data Protection Officer (DPO)
Role and Responsibilities: Our appointed Data Protection Officer oversees data protection strategies and ensures we meet GDPR requirements effectively.
Accessibility: The DPO is available to both staff and data subjects for any inquiries related to data protection.
Impact Assessments and Audits
Data Protection Impact Assessments (DPIAs): When we introduce new data processing technologies or methods that may pose risks to data subjects' rights, we carry out DPIAs to mitigate those risks.
Regular Audits: We conduct regular data protection audits to ensure compliance, identify any gaps in our data protection practices, and implement corrective measures.
Training and Awareness
Employee Training
Regular Training Sessions: All employees receive ongoing training on GDPR and best practices for data protection.
Specific Training for Data Handlers: Employees involved in direct data handling receive detailed training tailored to their roles.
Culture of Data Protection
Awareness Campaigns: We run continuous campaigns to promote data protection within our organizational culture.
Feedback and Continuous Improvement: We encourage staff feedback and suggestions regarding our data protection practices to foster an environment of continuous improvement.
Through this comprehensive approach, Kreativsight underscores its commitment to upholding data protection rights and ensuring full compliance with GDPR.